Generating payment is, of course, one of the most crucial aspects of any business, so how you set things up can make a huge difference. Efficiency is everything: the easier you can make the payment process for your clients, the more likely you are to make a sale.
Naturally, there’s a huge amount that goes into it, but here are three core points to get you started!
Choosing a Merchant Services & Payment Provider
Undoubtedly, the backbone of making your transactions going smoothly is a high-quality merchant service provider. With contactless card payment methods now being the norm, virtually everyone who owns a store has adopted this methodology to some degree.
These service providers offer you everything you need for a stress-free experience between clerk and consumer, streamlining the Point-of-Sale (POS) process across both software and hardware, protecting against fraud, and importantly, making transactions fast.
For example, merchant services from North.com offer PCI DSS-validated transactions for enhanced security, fast funding, and in-built around-the-clock customer service.
Utilizing merchant services also means you always have a digital log of all transactions, negating the need to have to sift through several folders of paperwork if something goes wrong.
Training Your Staff
Even with the most efficient merchant services, it’s essential that you have staff who know how to use them properly. While these systems are designed to be as user-friendly as possible, with more sophistication comes added complexity.
Most systems come with a training package, so make sure each member of staff goes through this process so that they know how things work. In time, it’ll become second nature for you and everyone else, but taking the time in the beginning to get everyone up to speed is very important.
It’s also key to check on how up-to-speed your staff are on a regular basis, too. With so much stuff to learn, monthly refreshers until you’re confident everyone knows what they’re doing are a good bet!
Keeping a Secure Storefront
Finally, there’s the issue of store security. While this matter may not be linked to payment matters directly, making sure the entrance to your store is completely secure is essential for keeping a stress-free environment. If you or your staff are constantly looking over your shoulder at the till when you should be focussed on customers, your attention is divided from that all-important sale; first impressions are everything, and you want your customers to leave feeling respected.
Installing security cameras, using anti-theft devices such as Electronic Article Surveillance (EAS) tags, and using security gates at the exits mark the trifecta of securing your store against shoplifting, and do a lot to provide peace of mind. Depending on the size of your store, you may also consider hiring a security guard.
Wrapping Up
In this short article, you learned of three key elements to making sure your business processes transactions efficiently, safely, and without undue stress. There are, of course, many other elements that go into the process, so use these elements and the links provided to further improve your knowledge!
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