The Ultimate Guide to AI in the Creative Field in 2025 and 2026

By Moss and Fog.

AI is making all sorts of headlines. And not always for the best reasons.

Indeed, some of us in the creative field can feel downright paralyzed by the moment we’re living in.

We’ve heard it all:

“We don’t want your crappy AI art!”

“That’s just AI Slop.”“It’s impossible to know what’s real anymore!”

The fear, distrust, and disgust is often warranted, as we face a deluge of new AI content, much of it lazy, (yes, often sloppy), and full of useless noise.

However, blanketly claiming all visual AI is bad is both foolish and shortsighted.

Knowing that some change is inevitable, and also that we can help shape the future of creative fields, will make us feel more confident and resilient for what’s next.

This guide is meant to showcase ways in which designers, artists, creators and thinkers can understand the realm of new tools and technology, be aware of what’s possible, and feel more able to work with AI, and alongside it, if they so choose.

There’s no doubt the creative world is shifting. Artificial Intelligence, particularly generative AI, isn’t just a fad in 2025.

It has truly become foundational to how ideas are sparked, explored, and executed across virtually every creative discipline.

Designers, illustrators, photographers, architects, and even brand strategists have already felt this shift. And in the next year or so, things will change even more dramatically.

At Moss and Fog, we’re closely following this transformation. What we’ve noticed isn’t the end of creativity.

Rather, it’s a massive expansion of what’s creatively possible. AI won’t fully replace artists or designers. Instead, it will redefine our tools, workflows, and even challenge our understanding of what creativity truly means.

Here’s our thorough guide on the evolving landscape and how you can benefit from these coming changes.

In 2024, generative creativity truly exploded onto the scene. Platforms like Midjourney, DALL·E, and Stable Diffusion allowed almost anyone to produce striking visual content easily.

Industry leaders like Figma and Adobe quickly integrated AI features into their design suites. Traditional fields such as sculpture, architecture, and product design also began feeling this disruption through AI-assisted ideation.

Now in 2025, AI is transitioning from being merely a tool into becoming a collaborator.

Designers are using AI to quickly explore numerous concepts, photographers are using AI-driven edits to reimagine visual narratives, and artists are creating custom AI models trained specifically on their own styles.

Brands have begun testing AI prototypes rapidly, gathering instant feedback on campaign ideas.

Yet, despite this progress, we’ve barely scratched the surface.

Expect the concept of creative authorship to evolve significantly. As models like OpenAI’s Sora, Runway Gen-3, and Google’s Veo mature, AI is becoming less of a novelty and more of a trusted partner. Many creatives will see AI not as competition, but as an assistant or collaborator, helping to brainstorm and refine concepts.

We predict an increase in AI and human collaborations, co-branded exhibitions, and interactive experiences where audiences can shape AI-driven outcomes in real-time.

AI significantly lowers barriers to entry in the creative industry. This accessibility will increase competition and create abundant visual noise.

To stand out, creatives will need to rely heavily on their sense of taste, storytelling abilities, and unique personal branding. Curators and art directors skilled at selecting and shaping ideas will become increasingly valuable.

By 2026, generic AI models will give way to more specialized and personalized versions. Creatives will regularly train their own AI models to reflect their distinctive styles, perspectives, and preferences.

Fashion designers, illustrators, and brand studios alike will gain an edge by developing and using their bespoke AI tools.

As the volume of AI-generated content increases, questions around authenticity, ownership, and ethical usage will become unavoidable. Expect widespread debates about copyright, originality, and fairness.

Creators might start employing blockchain solutions to establish originality and authenticity, while an appreciation for physical, handmade, and imperfect mediums might resurface strongly.

Here are several key AI tools worth exploring:

Using AI to help learn features, tutorials:

AI can be a powerful tool to help you understand complex features within traditional tools like After Effects and Premiere.

Note: The landscape is evolving quickly, so it’s crucial to stay updated regularly.

Success in the AI era won’t simply come from working faster. It will come from being flexible, courageous, and eager to experiment. Here are some tips to help you stay ahead:

While the creative potential of AI is vast, it also brings serious risks. Automation could displace roles that rely heavily on execution, such as junior design jobs, retouchers, layout specialists, and content producers.

Artists may see their work scraped without consent, mimicked by AI models, or devalued by platforms that prioritize speed and scale over originality. As businesses look for cheaper and faster ways to generate visuals and campaigns, many may opt to replace freelancers or entry-level creatives with AI-based solutions.

This technological acceleration could lead to job instability, shrinking wages, and fewer growth opportunities for early-career creatives. There’s also the risk of creative homogenization, where the outputs from widely-used AI tools begin to look and feel the same.

When algorithms train on similar datasets and style patterns, originality could suffer. Creative voices that don’t conform to mainstream trends or that exist in niche or marginalized communities may struggle to stand out or even be represented in AI datasets at all.

There are also plenty of examples of outright theft from a creative standpoint, and those need to be called out, and stopped.

For educators and students, the speed of change may also outpace curriculum updates. Design and art schools must now teach a new literacy around AI tools, ethics, and adaptive workflows to prepare graduates for a very different landscape.

Navigating this future will require adaptability, resilience, and a strong personal voice.

Creatives will need to focus on their unique value, what only a human can provide, to avoid being sidelined.

That might include human intuition, emotion, storytelling, or cultural context that machines are far from replicating. The more irreplaceable your viewpoint, the more you’ll be able to rise above the noise.

We stand at a unique crossroads. The convergence of creativity and intelligence offers potential and opportunity unlike any other moment in history.

In 2026, we’ll likely look back at this time as an early but pivotal point in creative history—similar perhaps to the early days of Photoshop or the internet itself.

At Moss and Fog, we’re confident that creativity, imagination, and human insight will always have significant value.

We’re excited to explore how these enduring human qualities will thrive alongside advanced AI. Yes, there will be some disruptions.

And risk. And naysayers. But ultimately, we can help to shape the outcomes and use of these tools, to help further society, and our collective consciousness.

Join us on this creative journey as we shape the future together.

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