Seiko has been making purpose-built watches for well over a century, with the company’s founding back in 1881.
They introduced the world’s first commercial quartz wristwatch in 1969, which kicked off an entire watch movement.
As part of the company’s long standing Power Design Project, employees are encouraged to explore what ways a watch can be reimagined, or rethought.
This year’s exploration takes the tagline: “watches that 99 per cent of people don’t need”.
The cheeky concepts explore niche designs that are meant for solely one purpose, like the perfect boiled egg, or a stealthy watch for ninjas.
Take a look at the fun concepts below. Via Dezeen.
A watch designed for DJs displays the hours of 6pm to 5am.
Yu Hirose’s Watch for Girls in Love was informed by the playful act of pulling petals off daisies to determine whether one’s love is requited or not.
A watch designed for Santa Claus features a hand shaped like a reindeer
Kiyotaka Sakai’s watch makes a full rotation in 12 minutes, designed for the perfect hard boiled egg time.
The Vampire-Exclusive Watch displays the time between 6pm and 6am.
The stealthy watch below is designed for Ninjas, with a discreet look and feel.
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