Electric automaker Rivian was set to reveal their R2 vehicle this week, which is a lower cost, smaller version of their flagship R1S SUV.
After doing so, CEO RJ Scaringe gave the reveal audience a surprise, showcasing their forthcoming R3 series of vehicles, which are smaller, hatchback-like EVs.
The three new vehicles unveiled represent the next 3-4 years of the brand’s offerings, which have a much lower entry price, and should open the company to a much larger audience.
The R2 looks like a spitting image of the larger R1S SUV, but in a more midsize package. Very similar to Tesla’s Model Y in size, the R2 will start at $45,000, a much more affordable entry price than Rivian has offered so far. With a stylish yet practical design, the R2 aims to hit right in the center of the market, the midsize SUV shape which is so popular.
A 300+ mile range and a maximum 0-60 time of under 3 seconds make it a compelling package.
Offered as a 2026 model, the company plans to start delivering them towards the end of next year.
The surprise announcement was the R3 line of vehicles, which the CEO showed toward the end of the release event.
A much smaller hatchback format, the R3 and sportier R3X feel like a throwback design that embodies Rivian’s spirit, while creating a compact, rugged sporty feel.
While no pricing was offered on the R3, we imagine it will start well below $45,000, and offer a number of Rivian’s design ideology, while in a smaller, more compact package.
We appreciate the range of vehicle sizes the company will now offer, from pickup truck to a line of SUVs and hatchbacks that feel appropriately off-road worthy and fun.
Learn more about all of these newly announced vehicles on Rivian’s website. And make sure to check out the reveal video below.
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