At the upscale ICON SIAM mall in Bangkok, POP MART’s new flagship store blurs the line between toy shop and dream world.
Designed by X+Living, the space unfolds through three surreal zones. Lullaby, Shallow Dreams, and Deep Dreams, each one a bold mix of color, texture, and light.
The result is less a retail store and more a sensory journey.
Curved walls ripple like liquid, mirrored ceilings reflect endless shapes, and pixelated cubes create an illusion of floating through a vivid imagination.
Every corner feels alive with playful energy, showing how retail can be more than shelves and products. It’s immersive, expressive, and wonderfully strange.
It’s the kind of space that reminds you how good design can turn shopping into art.
Photos via SFAP. Via UrDesign:
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