Nike aims to make a big splash at the 2024 Paris Olympics this summer, and they’re hoping to show the future of their products while at it.
Using their trademarked Air lineup, the company went deep into concept mode, conjuring up a range of shoes that are tailor made for a range of their sponsored athletes.
Using new AI LLM’s (large language models) and their own design expertise, the team created prototypes of a number of shoes that push boundaries of what’s possible.
3D printing allowed for these concepts to be brought to life. The results are wild, futuristic, and fascinating.
Called A.I.R, or Athlete Imagined Revolutions, the line of shoes are specifically designed for the particular athlete in mind. From sprinters to soccer players to distance runners, the way they’ve reimagined footwear is notable and fascinating.
While still fully concepts, not wearable shoes at this point, expect some of these designs and this technology to make it into mainstream footwear in the next several years.
Zheng Qinwen
Faith Kipyegon
Rai Benjamin
Dina Asher-Smith
“Now, Nike is hinting at the more distant future of Air. Inspired by the tastes of its own athletes, Nike says its designers used a combination of generative AI tools and 3D rendering software to dream up this haute line of sneaker-inspired gear in only a few weeks.
For tennis player Zheng Qinwen, a Chinese lunar calendar-inspired serpent of Air wraps around the front for the shoe, promising traction and the firm lockdown of the foot onto the shoe’s sole. For sprinter Sha’Carri Richardson, Nike presents a track spike with a high heel silhouette, supplemented with the silky ankle strands of a ballet slipper. Here, the Air unit begins as a bold orange in the forefoot before morphing into a gossamer of pink near the rear.
For the footballer Kylian Mbappé, Nike says it mixed a typical footballer boot with the lines of a fighter jet. To me, it almost looks like the swoosh itself has come to life with a sharp line of heel-to-toe Air.”
A’ja Wilson
Vinicius Jr.
Sam Kerr
Erling Haaland
Victor Wembanyama
Kylian Mbappé
Eliud Kipchoge
Sha’Carri Richardson
The post Nike’s Wild, AI-Inspired, Hyper Customized Shoe Concepts for the Paris Olympics appeared first on Moss and Fog.