MSCHF is an art collective known for their absurd and outlandish stunts. Many of those stunts end up being real cultural touchstones, and their ironic take on products end up selling out quickly.
Their latest offering for 2025 is a take on the classic Ring Pop, which has been a childhood favorite for many.
Called Rock Candy, the candy is the same, but band has been swapped for sterling silver, and embedded inside the candy is a real, .75 ct lab grown diamond.
Available in 3 flavors!
The ring, retailing for $300, is already sold out.
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