Jaguar is a British automaker that has been making luxury cars since 1935. Often associated with high-class British citizens, their cars have long been known for, classic motoring cars, bespoke interiors, and a general sense of ‘proper’.
That era has come to a close, and the brand has just announced a major rebrand that they’re calling a ‘complete reset’ of their ethos, design, and products, as they enter a new era of 100% electric mobility.
The rebrand is mostly a sneak peek at this point, with a new word-mark and a glimpse of their bold new electric vehicles.
Sure to upset the ‘olde garde’, Jaguar is aiming to reset its brand for the 21st century.
Their decidedly bold new direction was sure to cause controversy, and the reaction to their initial ad campaign is definitely more negative than positive.
But sometimes to reset, you have to throw out the old playbook.
Their new advert showing their bold new brand includes no cars at all, instead showing a cast of colorful and avant-garde models, with the slogan “copy nothing” as their new tagline.
Jaguar will announce their full product strategy in the coming weeks, which should include a range of new EVs.
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