Not that breaking a dish or a cup or a vase is fun. But when it happens, it’s nice to know you’ve not just broken a precious heirloom.

IKEA’s latest ad focuses on affordably breakable objects, especially those our furry friends tend to knock off a countertop, or rip to shreds.

With the tagline “Don’t worry, you can afford it”, they showcase pets in all manner of breakage.

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