How Restaurants and Wineries Use Custom Wine Glasses to Reinforce Brand Identity

Brand identity is important to any company, even those in the restaurant and winery industry. There are many ways to brand right there in the brick-and-mortar store.

Custom wine glasses are a great way to showcase your brand while people enjoy their wine or meal. Use the custom stemless wine glasses as part of the experience, and consider selling them or giving them away to customers to use again at home and spread the brand further.

The New York Times agrees, first impressions can make a lasting effect, and that’s even true in the business world. Every business owner needs that first impression to be positive. Before your customers raise their glass, they see the wine glass that will deliver the wine.

You want your wine glasses to be fingerprint-free, aesthetic, and then, why not add another branding opportunity? It’s another way to be cohesive throughout the experience. It shows that your restaurant or wine bar is individual. You don’t use wine glasses that any other location can just order and set out. Your glasses are customized. That means something.

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Branded wine glasses are a great way to carry your brand through your guests’ afternoon or evening, but how will you craft the glass to match both the wine you carry and your brand? Here are elements to consider:

Wine glasses should enhance the experience of the wine. The last thing you want is the wrong glass, which could detract from the wine’s flavor. Consider the bowl size alongside the types of wine you serve. Does the wine need to breathe to be properly experienced? Or do you want to preserve delicate scents? Impact the palate through the nose first, then think about the edge of the glass. Flared lips can help highlight sweetness, while narrower channels balance flavors.

The visual qualities of the wine glass are a powerful tool to convey your brand’s message. Think about the shape and style along with your brand’s personality. The material and finish also make a statement. If you want to have logo glasses, consider etching or custom logos, depending on the presentation you want for the glasses.

The design and aesthetic of the wine glasses will go far in marketing, but to customize further, place your company’s logo on the glass in an elegant manner to match your brand’s personality.

When you serve wine with personalized wine glassware, the glasses become a part of the overall experience. Can they get the wine you serve in other places? Perhaps. Can they drink it in the glasses you use? No! Those are part of the experience at your restaurant, and only your restaurant. When they have a pleasant experience with the wine, your glass and your brand’s logo are a unique part of that.

The Washington Post states that every company has a brand, whether they know it or not. It’s important for companies to have consistency across every area so their brand has a cohesive message. Customers know what to expect, end of story.

You don’t want to present your business as sophisticated at the restaurant while letting patrons take home contemporary, casual wine glasses.  Choose a personality for your brand and utilize it consistently both inside and outside of your building.

Customers use the glasses you provide in your bar or restaurant. They might even use them at home if you allow them to be purchased or taken as a gift. While they are a part of the night, they aren’t overtly advertising to your clientele. Instead, they are in the background, reinforcing your brand’s image in a subtle manner.

That quiet marketing tool helps your company to stand out from others who use regular, uncustomized items. They come across as plain, while your brand stands out.

Image: Unsplash 

Branded wine glasses are a wonderful way to create a marketing experience before anyone even takes a drink. It also places your company’s brand personality and logo in front of the client’s eyes during every sip. Save Your Ink can help you design the right wine glasses to meet your aesthetic needs and your marketing goals. The glasses help your bar or restaurant to stand out as cohesive, and they can even be used as outside marketing tools if people take them home as gifts or purchase them. Your unique experience is easy to remember when the logo wine glass is used again at home.

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