Artificial intelligence has multiple uses, but one of its foundational attributes is being able to handle ridiculously large amounts of data. This means that it can analyze people’s behavior on internet platforms and make recommendations about what they may want to purchase, watch, or play.
AI-powered recommendation systems have already come into play in a range of sectors, with platforms like Spotify and Netflix putting them to good use. However, there’s still a lot of development to come. In the future, when AI has grown even more powerful, it may be able to perfectly predict and create content for individual users.
Hyper-Personalization Beyond the Algorithm
The current state of AI-powered recommendations involves analyzing and crunching data from a combination of a few factors. On Netflix, for instance, the technology factors in viewing habits, ratings, and searches to create personalized suggestions. That’s why each user will see a different home screen with shows that the platform thinks they are most likely to want to watch.
While it’s already impressive, this only provides a glimpse of what AI will be capable of in the future. Soon, its recommendations could span way beyond simple algorithms, considering countless other factors away from the platforms we interact with. It could potentially monitor us through the day, computing various micro-moments such as typing rhythm on the computer or tone of voice in a conversation. By the time we get home and want some entertainment, it will be able to suggest the perfect offering for the mood we’re in.
Immersive Settings in All Forms of Entertainment
Certain forms of entertainment are likely to take AI personalization to new lengths, helping to progress this form of content generation rapidly. The online bingo industry is a good example of a sector that’s aimed to branch out to a wider audience, and it has done this through offering diverse themes to appeal to different demographics. They also come with a range of bingo promotions designed for different players, such as free money to use on games and free spins on slots.
Despite the variety on offer already, bingo sites are likely to leverage AI to gear their content towards individual players even more perfectly. This could come in the form of adaptive bingo environments that generate around individual players. Different people could be playing the same round of a bingo draw, but they could all be viewing a different setting around them.
Entertainment that Understands You
The AI algorithms that exist today tend to present options that people have already considered. It’s reasonably impressive some of the time, but it’s hardly mind-blowing. This could be set to change, though, as in the future AI may be able to predict our desires before we’ve even realized them ourselves.
This could come in a whole host of different forms. For example, you may walk into a room in your house and the AI starts playing a playlist that perfectly aligns with your mood. The technology could also come up with bespoke generated movies or television series that provide inspiration to help you navigate issues or challenges in your life.
Despite advances in AI recommendations, users still have to make a lot of decisions themselves. In a few years, this may no longer be required, as AI will generate the ideal content that users want at exactly the right times.
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