As we move into 2025, companies are contemplating how artificial intelligence (AI) will continue to transform their industry. One area in which AI will have a huge impact is brand management.
The importance of good branding can’t be overstated in the modern consumer-driven market. A list of ‘33 New Branding Statistics and Trends for 2024’ outlined how 81% of consumers need to trust a brand to consider buying, while 77% of consumers prefer shopping with brands they follow on social media.
As we explained in our post, ‘Brand Management: Why it Matters’, good brand management is the process by which a brand develops and maintains an identity, message, and value in the market. One of the key challenges of brand management is adapting to changes within the market while retaining central values, and one of the biggest changes in 2025 will be the further integration of AI on both the commercial and the consumer sides.
In this post, we will examine how AI will change brand management in 2025.
Agentic AI
In 2025, AI will move into its next phase through agentic AI, which could radically change who companies target through their branding. The Drum’s feature ‘Agentic AI Will Change Everything – Including Marketing’ explains how agentic AI “doesn’t just predict or create, it acts. It’s a to-do list of sorts that crosses off tasks on its own”. This AI will be able to make decisions on behalf of humans, and one way The Drum predicts it will do this is through the purchasing of products. This is because AI will be able to streamline the process with the article giving this example: “It’s wanting that new sofa but needing weeks to scroll through the endless options, compared to AI selecting the perfect one, purchasing it, and prepping for next-day delivery.”
As a result, brands will need to determine how to capture the attention of the AI by ensuring that brand management makes them a top authority in their industry. Unlike humans, AI won’t be swayed by the emotions or storytelling of brand management but instead by the quality of the product and its cost. Good brand management has always been about connecting with people; in 2025, companies are going to have to connect with AI as well in order to remain competitive.
Enhanced Customer Personalization
The customer experience is at the heart of all good brand management, and in 2025, this will become even more apparent as brands use AI to create a deeper connection with their consumers. This is currently being achieved through large language models (LLMs), which are trained on large datasets. The article ‘What is Artificial Intelligence?’ from MongoDB explains how LLMs can be used for general problem solving, like answering questions, text generation, text classification, and summarization.
Many brands employ LLMs through recommendation systems that can use the customer’s data to recommend other products they may want. Looking forward to ‘How AI Will Change Branding in 2025’, AI will create a new approach “where product recommendations, communication styles, and content delivery methods are customized based on user interactions and emotional triggers.” The consumer will feel like they are communicating with a service that is completely tailored to their needs. This will make companies much more reactive to individual consumer needs and deepen the connection between brand and consumer.
Market Analytics For Real-Time Branding
Analytics has a massive impact on how content is designed for and reaches its target audiences. As we noted in ‘Technology and Art: How Analytics Are Changing the Creative Process’, analytics has spearheaded a creative shift, and creators are able to track which pieces captivate viewers the longest to maximize engagement. In 2025, AI will continue to do this with branding through real-time market analysis.
By being able to anticipate swings in consumer behavior, AI will be able to instantly change the branding campaign to reflect their customers. By using an AI assistant development company, businesses can create tailored AI solutions that have adaptive behaviour models. Rather than changing a marketing campaign over weeks, AI could adapt within hours in order to improve conversion rates. This would make the brand management of companies much more proactive as they can develop narratives and experiences that are tailored in an instant for maximum impact.
2025 is going to be a big year for AI, and one area that will have a huge impact is brand management. How companies connect with their consumers will become much more far-reaching and much more personalized, creating deeper connections between brands and customers.
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