Hacks to Make Perfect Posts for Your Instagram Business Account

Your Instagram business account lives or dies by how good the posts are. While proper hashtag use to help you find your audience is also vital, that doesn’t matter if the posts aren’t good. So, how can you make the perfect post? What even is a perfect post? This article will help you find out.

First, we should clarify what we mean by perfect post. Some may argue that “perfect” doesn’t exist, but in the context of Instagram, it means a post that has the most thought put into it. You know your target audience because you’ve done research. The caption contained in the post is one that will appeal to your fans and newcomers. The photo or video you have attached gets viewers hooked, and they want to learn more.

A perfect post is also something that you won’t get right instantly. It can require some trial-and-error as you refine who your target is and what they enjoy. So, if the post is not “perfect,” then just remember that perfection takes time. And depending on your business, sometimes, you’ll never reach perfection. Only come as close as possible.

Now, let’s look at some tips to make your posts perfect.

Before you make any post, one way to filter out the less-than-perfect post ideas is to ask this simple question. And that question is, “Is this photo or video worth sharing?”

Whether it’s a personal or business account, many profiles are guilty of uploading the same type of photo or video. This can bore existing followers and may not attract that many new followers. When you upload, you should upload something that is high-quality and adds value to users.

This is not to say that you can’t repurpose old content, but you should add a twist to it. For instance, you may take an old video and re-edit it to conform to what a Reel expects.

Another hack involves a bit of common sense: Think before you post! Many people write out their captions and then post them. However, you should take a few seconds to re-read them with a fresh pair of eyes.

Are there any typos? You should especially look at the hashtags, as those can easily be misspelled. Are there ways for you to trim your captions or enhance the language a bit to make it shine to your target audience?

You don’t need to give it the revision treatment of a professionally published novel, but you do want to look the caption over. Yes, Instagram has an edit button, but editing your post may look bad in the algorithm.

One general tip is to study your competition. This way, you can know what works for a similar audience while making the content even better. With that said, there are times when you want to make a post quickly after your competition does. For example, they may make a post about a sale, and you can counter with an even better sale.

So, how can you do this? One way is to go to their profile and select the post notifications options, represented by a bell on the top right of their profile when you tap on the three dots.

This way, you will receive notifications as soon as your competition posts, then you can respond.

When you’re looking at posts and Reels for inspiration, it’s also important to save them for later when you’re crafting your own post. You can click the save icon, which is the bookmark icon located at the bottom right of a post. Then, you can visit your profile, click the hamburger icon, and tap Saved to look at your saved posts.

Have you ever seen someone on Instagram use an interesting font, such as fancy cursive or a more impactful font? You may wonder how they’re doing that since Instagram doesn’t give you many font options.

Because of that, you unfortunately need a third-party app. One app that can work is Social Fonts Keyboard, which will give you a lot more to work with. You can choose from their fonts and then copy and paste them into Instagram.

Choose fonts that go well with your business. Don’t just use cool fonts for the sake of it!

Instagram has many filters to choose from, and it can take a bit of work to figure out which filters give you high-quality views and which don’t perform that well. Once you have found the right filter, however, it can be such a hassle to sort through the list of filters to find it again. Luckily, you don’t have to do that.

At the end of your filters, there is a Manage option. Once you tap it, hold on to the three lines, and then you can rearrange your filters. You can sort them from best to worst, saving you some energy.

One feature you can use to increase your post’s engagement is music. You may believe music is only reserved for Reels, but nowadays, music can be added to photos and other posts.

Even if you think the music doesn’t matter, it can boost your presence in the algorithm and make people want to engage. Adding trending songs or having a certain song associated with your brand can help you win new fans and engage the old ones.

These are just some hacks we’ve found to help your posts do better. Obviously, no magic hack will get your posts thousands of likes. It can take a lot of trial and error for you to find that perfect post that hits just right. When you do find it, though, you will gain the following you deserved. That said, we hope this advice helped. Good luck.

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