Genesis, the luxury brand from Korea, has been defining its own character over the last few years. It’s been rivaling legacy brands with great design, high levels of quality, and great pricing.
As the brand matures and moves further into the electrified space, we’re seeing it explore off-road capabilities like never before.
The brand new X Gran Equator concept is exactly that. We love the idea of more all-electric off road vehicles quietly and cleaning exploring the great outdoors.
Revealed at the New York Auto Show this week, the low-slung concept is smoothly polished like a pebble, and sports the brand’s distinctive horizontal light bar signatures.
The elongated hood and brawny yet elegant proportions feels new and engaging, possibly bringing to mind Rivian’s forthcoming R3 hatchback, albeit in larger, more luxurious form.
Introducing the X Gran Equator Concept, marrying on-road sophistication with off-road resilience.
A long hood, slim cabin, and sweeping C-pillar create a silhouette that defies traditional SUV conventions, from clamshell tailgate to beadlock wheels, every line whispers adventure.
We love the chunky wheels and wraparound tail lamps, which have a futuristic yet refined look and feel.
Inside, the cabin is a mixture of high-end and timeless design, eschewing huge screens for more traditional dials, switches, and controls. However, the round dials are OLED screens, allowing for customization while remaining small and discreet.
We’ve heard rumors that automakers may be pulling back from their trend of ever-larger infotainment screens, and this might be that in practice.
The seats have a luxurious two-tone design, and proportions of a first-class airline seat.
A unique four-partition moon-roof gives each occupant their own piece of the sky.
No word if Genesis will bring this to market, but expect it to influence their forthcoming production cars.
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