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Fog Signals is our weekly round up of interesting articles and notable tidbits.

This week we look back at Frank Gehry’s impactful career, as well as a posh river cruise on the Amazon.

Check out some of the best Moss and Fog articles from the last week!

Frank Gehry, a Legend of Architecture, Has Died at Age 96

The titanium has stopped moving. Frank Gehry died Friday at his Santa Monica home, following a respiratory illness. He was 96. His legacy is truly massive.

Always known for his boundary pushing, Gehry came into his own in the late 1990s, where he became an international sensation.

In 1997, at 68, Gehry opened the Guggenheim Museum Bilbao. Philip Johnson called it “the greatest building of our time.” The New Yorker called it a masterpiece. A dying industrial city on Spain’s northern coast suddenly had a reason to exist again.

His irregular shapes and whimsical designs catapulted him to fame.

Gehry’s approach felt closer to Rauschenberg than Mies van der Rohe. He often used cheap materials, like corrugated cardboard for furniture, chain-link for canopies, plywood left unpainted.

He made architecture that looked unfinished, crude even, but was meticulously calculated.

Who else could have gotten away with a design like this?

What do Tom Brady, Alex Hormozi, and Jay Shetty all have in common?

They have a newsletter (like the one you’re reading) because:

  • Social posts reach 10% of your audience while 40-50% of emails get opened

  • You only have to write 2-4x per month to book calls and launch products

  • Creators and founders are getting a 35:1 return selling with email

We’re hosting a free workshop on December 10th to help you launch a newsletter that immediately begins generating revenue.

You’ll learn how to select a niche, grow your list, and convert readers into customers.

Exploring the Amazon River on an Eco-Luxury Cruise

Floating along the winding waterways of Peru’s lush jungle, the Pure Amazonis a beautifully designed riverboat offering travelers an intimate and immersive window into the rainforest.


Launched by Abercrombie and Kent, the vessel carries just twenty two people through the Pacaya Samiria National Reserve, one of the most biodiverse regions of the Amazon Basin.

The experience blends expedition level adventure with thoughtful design and a deep respect for the surrounding environment.

Designed by architect Adriana Granato of Studio Ibsen, Pure Amazon feels like a floating boutique lodge, where natural textures, soft lighting, and expansive windows echo the rhythms of the jungle.

With a maximum of just 14 guests, you can ensured a tranquil, and personalized experience.

Every suite faces the river, allowing guests to wake up to drifting mist and the layered sounds of the rainforest.

The interiors use locally inspired materials and handcrafted details that bring the character of the Amazon on board without overwhelming the sense of calm.

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Apple’s Charming ‘Critter Carol’ Ad Features Old School Puppetry

A trend toward the handmade is a welcome thing to see.

Apple’s new holiday short, “A Critter Carol,” is a simple story.

A group of forest creatures discovers a lost iPhone 17 Pro, records a cheerful song together, and leaves it as a surprise for its owner.

It is sweet, compact, and full of charm.

What makes it special is not the plot, but the craft behind it.

Instead of leaning on CGI or synthetic characters, the entire cast is made of hand built puppets. The forest set is physical.

The typography in the campaign was printed with wood blocks. And the whole film was shot on an iPhone 17 Pro.

The elaborate art of making puppets come alive.

In a moment when so much content is generated by algorithms, there is something grounding about seeing materials, texture, and real human hands shaping the story.

Some of Moss and Fog’s Holiday Gift Picks

We love a great Mid-Century modern vibe, and have a curated collection of items that bring that feeling alive.

Need other gift ideas? How about Build A Brush, the adorable Toothbrush Kids Actually Want to Use. We can attest, kids love them!


This Wild Electric Motorcycle Deploys its Own Solar Panel Wings

We REALLY like this thing.

Solaris is a concept motorcycle that instantly grabs attention.

Designed by MASK Architects, it proposes something bold. A motorcycle that charges itself using sunlight.

The standout feature is a pair of circular retractable solar wings that open when the bike is parked.

No fuel required. No charging stations. No dependence on a power grid.

Instead of adding panels to an existing bike, the team built Solaris entirely around the idea of energy independence.

The two large solar arrays neatly fold up and tuck under the seat, which is ingenious.

It turns the motorcycle into its own portable power station and makes the idea of long distance, off grid travel much more realistic.

Check out our Instagram, for more daily inspiration.

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That’s it for today!

Thanks for being great supporters, we love having you along on the journey.

Taken at a zoo in 1935, this heartbreaking footage shows the very last living Thylacine, also known as the Tasmanian Tiger. While rare sightings have been reported over the last several decades, no definitive proof has ever been found.

Colossal Biosciences is trying to bring back the Thylacine, in an ambitious “de-extinction” project.

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