Ferrari’s upcoming Luce is not just another electric pivot. It feels like a reset button for what a car interior can be.
Working with legendary designers Marc Newson and Sir Jony Ive from LoveFrom, the team behind the cabin has stepped away from the all-screen everything trend and leaned hard into touch, material, and presence.
The result is an interior that feels incredibly crafted, tactile, and bespoke, not programmed.
Metal replaces gloss. Real switches replace buried menus. Controls look like objects you want to use, not icons you have to hunt for. It is much less like a tablet, and more like a premium instrument.
There is a clarity to it that feels almost architectural. Surfaces are calm. Displays are integrated, not dominant.
The multi-graph has two tactile buttons that elegantly animate between views. It’s clear that Jony Ive’s sleek design influence at Apple carry over here.
Take the shifter, a single piece of glass with a smooth, satisfying heft. It required Corning to develop a new formula of glass called Fusion 5, and then went through a painstaking process of drilling 13,000 laser holes to allow for hidden illumination.
Light moves across materials in a way that makes the cabin feel alive without shouting for attention.
It is a refreshing move from Ferrari. Instead of using electrification as an excuse to add more tech spectacle, Luce suggests subtraction.
“Take the shifter, a single piece of glass with a smooth, satisfying heft. It required Corning to develop a new formula of glass called Fusion 5, and then went through a painstaking process of drilling 13,000 laser holes to allow for hidden illumination.“
It’s a real departure from the current automotive landscape, and hopefully will inspire some trends in the coming years.
Fewer distractions. Better objects. A stronger connection between driver and machine.
If this is where high performance interiors are heading, the future looks less like a gadget showroom and more like a beautifully considered studio on wheels.
From left to right; CEO of Ferrari Benedetto Vigna, Ferrari Chairman John Elkann, Ferrari Design Director Flavio Manzoni, Lovefrom founder Jony Ive, Lovefrom co-founder Marc Newson.
The exterior of the Luce shows Ferrari’s latest design language for their four-door EV.
Fewer details have been released about the car’s specs, but more will be shared soon, and we imagine this heralds a new era for Ferrari’s design, and their technology.
Read more on Road & Track. Images courtesy Ferrari and LoveFrom.
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