Eco-Friendly Digital Signage: The Future of Sustainable Advertising

It is no secret that at this point in the 21st century, businesses in every corner of the globe are striving to adopt more sustainable practices. The advertising industry is no exception to this rule, currently undergoing a very significant transformation with digital signage very much at the forefront. Older, more traditional methods of advertising like posters, printed billboards and disposable flyers are simply no longer acceptable from an environmental impact point of view.

In an attempt to counteract these old forms, let’s take a look at how the increased use of digital signage (such as Apple TV digital signage free) is helping to create a more sustainable future for the world of advertising. 

The most obvious and immediate environmental benefit of transitioning to digital signage is the fact that it minimizes and even eliminates the need for printed materials. Thousands of flyers, posters and larger billboards all contribute to the wider issue of deforestation, with most of the used items being sent to landfill when they have served their purpose. On the other side of the spectrum, digital signage remains a multi use constant and can be updated and changed without creating any physical waste to have to deal with.

Some have questioned the extent of the energy consumption that surrounds a lot of digital signage, but recent advancements in the field have seen the innovation of many energy efficient display technologies that work to tackle the issue head on. Modern screens opt to use LED and LCD tech, both consume less energy than older versions. The majority of newer screens are designed to automatically have their brightness adjusted to reduce energy consumption depending on circumstances. Not to mention solar powered digital signage which is also a big emerging trend.

Traditional printed advertising has an incredibly short lifespan, and the benefit of digital signage is that it offers a much longer lasting and more durable solution. Digital displays are built to be able to withstand all the elements, which makes them a suitable choice for both indoor and outdoor environments. In terms of longevity, they can last for years with only minimal maintenance, eliminating the need to frequent replacement and thus reducing the carbon footprint.

And expanding on the issue of carbon footprint, all of the logistics and transportation of making traditional advertising add up to a significant impact on the environment. All of the printing, packaging and distribution of physical materials contributes to carbon emissions, but with digital signage, there is no need to transport printed advertising between locations.

An added benefit of sustainable digital signage is the potential that it has to support circular economies. With technology constantly evolving, there are more and more businesses that option refurbishing, repurposing and recycling of their products. With these kinds of ‘take back’ programs, companies are starting to ensure that their older models can be recycled responsibly rather than being sent to landfill. This also reduces the demand for new materials to be constantly made, limiting electronic waste.

We have already covered the variety of ways in which digital signage is eco-friendly in itself, but there is also another aspect, the aspect of the signage allowing businesses to promote and showcase their efforts in sustainability. Companies that have actively committed to reducing their own impact on the environment can use their sustainable screens to share and spread their message to consumers and partners alike. The ability to build a stronger awareness and connection on such important matters is one that should not be ignored.

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