Talk about eye-to-eye contact. This low-tech camera by designer Yasuaki Matsuura puts the viewfinder in full focus with a simplified design that reveals a physical hole in the camera’s center.

This hollow center at the center of the camera is a reaction to our digital world, and the increasingly distant way our smartphone’s cameras make photography behave.

By creating a physical void, Matsuura is letting user re-engage with the tangible way older cameras frame and focus on their subject. For both picture taker and subject, the Eye to Eye Camera is a relatively novel experience in our technology-driven world.

Images © Copyright Yasuaki Matsuura. 

-Yasuaki Matsuura

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