With Apple’s $3500 Vision Pro out in the wild now, people have gotten used to the idea of paying a huge premium for VR goggles that strap to your head.

Many people are not in love with that vision, however. Even with the best technology, VR goggles are giving you an alternate version of your reality. AR (augmented reality), on the other hand, let you look through transparent glass, with digital overlays in your field of view.

For that experience, the options (and technology) are still limited, though experts imagine this type of technology will advance quite quickly. One example of it are the new Frame glasses by Brilliant.

They’re offering a starkly different vision, one defined by their light touch, and minimal features. With a design that looks much more like regular glasses, they pack in a good amount of technology that relies on AI to answer questions, translate conversations, and look up items that the viewer is peering at.

The features are somewhat compelling, and at a suggested price of $350, they come in a factor of ten times cheaper than Apple’s latest entrant. Even better, they are developing their product in an open source manner, which should mean greater collaboration and openness as the platform matures.

Check out the photos and video below, which give a sense of Brilliant’s initial product in this space, which we imagine will grow rapidly.

The Frame glasses feature a streamlined design with ear pieces.

Youtube video here.

Perhaps not completely normal looking, but getting closer.

The Brilliant Frame glasses feature a somewhat comical charging setup that resembles a nose.

The small form factor feature a surprising amount of technology, including a Micro OLED display.

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