When charities try to market themselves, there can be a sense of difficulty in conveying your message. Marketing for regular businesses is arguably easier because of the transactional nature of their relationship with audiences – the business has something that the audience wants, and the business wants their money, so the business advertises itself as being worth that money.
When it comes to your environmental charity, there might be an element of marketing to investors or potential collaborators, but it could also be that you’re simply looking for volunteers. In this case, while what you have to offer them is very real, explaining that might feel more abstract.
Search Engine Optimization
Despite this disparity, it’s important to look at what often leads other businesses to success. This might be an approach that you followed when deciding to use certain marketing techniques – such as social media or video marketing – but it is something that you can take further, drawing inspiration from industries with which you wouldn’t assume any overlap. For instance, while it might be something that you primarily associate with industries like ecommerce, ecommerce SEO services can do a lot for your brand – you might be surprised at how beneficial it is to simply have more audience members be aware of your existence.
This can be valuable for volunteering, but it might also help to get your name out there for investors and other types of funding, helping you to be considered for collaborative charity fairs and similar events.
Discuss Mental Health
The act of volunteering in itself is something that can have many mental health benefits for those getting involved. That can apply to any cause, but when you add in the fact that a lot of your work might be taking place outside – that could have an even more profoundly positive impact.
This is a fantastic draw for what you’re able to offer people – adding in something of that transactional quality that other businesses typically embrace in their marketing. However, this is helped further due to the topical nature of mental health, how ways to improve mental wellbeing is an increasingly popular subject – even to the point where many businesses offer their employees volunteering days for that very purpose.
The Difference You’re Making
It’s easy for people in the modern world to feel overwhelmed by doom-laden headlines, and that can potentially lead to a sense of apathy. However, the presence of charities such as yours shows that people are enthusiastic about making a positive difference – and through you, the person reading your marketing can also get involved with that.
The cause that your charity is supporting is one that is, by nature, antithetical to despair. It proposes that working together in targeted ways can make improvements to green spaces and the wider environment in a way that paints a different picture to what some people might glumly assume. Embracing this can help your marketing to find a positive tone of voice that helps you to flourish.
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