Nordic cookware brand Eva has a visually captivating campaign using stylized food components visually making up their recipes.
The ingredients hover in organized rows above their pots and pans, ready to jump in and create a delicious meal.
The visual style is called knolling, and there’s a delightful satisfaction with the way the items are arranged.
Photographer Mikkel Jul Hvilshøj does a nice job creating a rich color palette for the series. Via Colossal:
Click through the gallery below to see them all.
Images © Copyright Mikkel Jul Hvilshøj.
The post Beautifully Minimal Visual Recipes appeared first on Moss and Fog.