Apple’s new holiday short, “A Critter Carol,” is a simple story.
A group of forest creatures discovers a lost iPhone 17 Pro, records a cheerful song together, and leaves it as a surprise for its owner.
It is sweet, compact, and full of charm.
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What makes it special is not the plot, but the craft behind it.
Instead of leaning on CGI or synthetic characters, the entire cast is made of hand built puppets. The forest set is physical.
The typography in the campaign was printed with wood blocks. And the whole film was shot on an iPhone 17 Pro.
In a moment when so much content is generated by algorithms, there is something grounding about seeing materials, texture, and real human hands shaping the story.
Handmade art carries imperfections, personality, and care. It creates a feeling that someone spent time shaping every detail. That intention comes through on screen and connects in ways digital shortcuts rarely do.
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